Modest, Chic Clothing Shop

Today, Fashioning Faith brings you an exclusive interview with the head designer and founder of ZEENA Clothing Line, Bayan Jondy. Along with her sister, Amany Jondy, she designs this demure women's clothing line and oversees the manufacturing, marketing, fulfillment, and customer service. They have launched Zeena's spring line in February, followed by Zeena's summer line in June. Early in this month they launched Zeena's latest collection, the fall line.

Read on the quick 'Questions and Answers' with Bayan Jondy below to find out more about Zeena:

Rania: What is Zeena and how did it begin?

Bayan Jondy: Zeena is a boutique women's clothing line, available exclusively at simplyzeena.com. Zeena means 'natural beauty' and our clothing line strives to enhance the natural beauty every woman possesses in a stylish yet demure way. Zeena started with designing clothes for myself because I could not find what I was looking for at traditional department stores and boutiques. Along the way, I received lots of feedback from my family and friends. I didn't realize how many other women had the same problem I was having. The response was so overwhelmingly positive it gave me confirmation that there was an underserved segment of the fashion market for me to tap into.


Rania: What was the inspiration behind Zeena?

Bayan Jondy: The inspiration behind Zeena was my passion to be fashionable & demure both at the same time, and the lack of alternatives at established retail outlets. I love styles that are chic, sophisticated & detailed, and I am now able to incorporate those elements into my designs. I design floor length skirts & long shirts that do not require slips, layering &/or cover ups.


Rania: What style and types of clothing are you looking to provide through Zeena?

Bayan Jondy: Today, Zeena offers an array of styles & designs: shirts, skirts, scarves, wraps, accessories & jewelry, both casual & dressy. So far, we have launched spring, summer, and fall lines, in an effort to keep up with the latest trends and offer our customers a greater selection. We plan on expanding our designs & products season after season to ensure our customers are fully satisfied.

Zeena gray cotton wrap.

Zeena purple hydrangea satin silk scarf.

Rania: What has been the biggest challenge you've faced so far in setting up your brand?
 
Bayan Jondy: The biggest challenge thus far has been marketing Zeena. Hopefully this interview will help! The fashion space is crowded, and new designers are always coming out. More often than not, they don't stick with it and focus on marketing instead of their product. We've taken the opposite approach - focusing on our products for two years before we even started marketing heavily. That has enabled us to deliver high-quality and affordable products, and has set us up to keep delivering them season after season.


Rania: Tell us more about your new Fall collection.

Bayan Jondy: Our new Fall collection is definitely chic. Small details with soft colors on every design give each piece style and comfort. For the first time, we've added suits, which are of course a must have for every working woman. This season's inspiration was based on staple pieces that every woman needs in her closet.

The Looks from Zeena's latest Fall collection:

Rania: When and where can we purchase your designs?

Bayan Jondy: The Fall, Summer, and Spring collections are all available now via our online store at www.simplyzeena.com!


Rania: Thank you for your time, and I wish you all the best with Zeena.


To see more of Zeena collection and to find out styling advice and ideas on how to mix-and-match outfit from Zeena Team (such as in the picture below:),

Outfit styling from Zeena's facebook page: A simple & sophisticated fall look! (featuring Zeena emerald green gather appeal shirt).

you can join Zeena facebook page here, or follow their updates via twitter: @SimplyZeena.

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Emirati Abaya Designer, Amal Murad, talks about fashion, abayas, and this year's style on The Gulf Today, January 21, 2011.

What is the inspiration behind your designs?

My main inspiration is our tradition and heritage which I combined with contemporary fashion where I choose only what is suitable for my designs.

Any lines coming up this year? Conceptual sculpture adopts wearable forms that reflect women’s modern lifestyles.

What is your style for 2011? Loose fitting abayas. Creating a luxury retreat, aesthetic in silky jersey qualities and creating maximum drape & exaggerated unstructured silhouettes.

What’s your style tip this year, what’s going to be in?

Want to know the answer and more from Amal Murad? Read the rest of the interview here.

(Photos via I Love Hishma)

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Kimono wrap maxi dress

Hana-Tajima Simpson has became really popular due to her amazing style blog, StyleCovered and her clothing brand 'Maysaa', where she shows her design works.

I love Maysaa's clothing line. I admire the cut and the drapery of the clothes... So beautiful, chic, and elegant. I think I really need one of Maysaa's jersey maxi dress as a staple piece in my wardrobe! ;)

Recently HijabTrendz posted a great interview on Hana-Tajima, the designer and CEO of Maysaa. It was a great interview! Both of the questions and the responses were excellent... so inspirational! It's really nice to know what thoughts that stand behind great designs.

If you haven't read the interview, check it out here.

As Hana said on that interview, Maysaa's first collection was launched as the bones of a wardrobe, so the designs have a sense of being timeless (hmm... that's why they look simple, plain, and classic). Then, every end of the year, they will introduce NEW styles, but from then they still will add a few fresh pieces every couple of weeks or so. She also said that at the end of this year there gonna be lots more color and the designs will be more intricate, but still gloriously understated.

So, what do you think? Can't wait to see the NEW styles? Stay tune for Maysaa's latest styles on their website, Maysaa.com!

(Photo: courtesy of Maysaa)

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